Morphace
Designing a motivating mobile experience to help users build consistent wellness habits.
Designing a motivating mobile experience to help users build consistent wellness habits.
Designing a motivating mobile experience to help users build consistent wellness habits.
Role
UX/UI Designer · User Researcher
Duration
Jun 2024 - Mar 2025
Platform
iOS / Android
Tools
Figma · Clip Studio Paint · Illustrator
The Problem
Users struggled to stay consistent with wellness habits due to:
Overwhelming tracking interfaces
Lack of motivation and feedback
Unclear progress visualization
These issues led to low engagement and difficulty forming sustainable routines.
The Problem
Users struggled to stay consistent with wellness habits due to:
Overwhelming tracking interfaces
Lack of motivation and feedback
Unclear progress visualization
These issues led to low engagement and difficulty forming sustainable routines.
The Problem
Users struggled to stay consistent with wellness habits due to:
Overwhelming tracking interfaces
Lack of motivation and feedback
Unclear progress visualization
These issues led to low engagement and difficulty forming sustainable routines.
Encourage daily engagement without cognitive overload
Make progress easy to understand at a glance
Create a visually motivating experience
Goals
Encourage daily engagement without cognitive overload
Make progress easy to understand at a glance
Create a visually motivating experience
Goals
Encourage daily engagement without cognitive overload
Make progress easy to understand at a glance
Create a visually motivating experience
Goals
Early-stage product with evolving requirements
Limited development resources
Need for scalable UI patterns
Constraints
Early-stage product with evolving requirements
Limited development resources
Need for scalable UI patterns
Constraints
Early-stage product with evolving requirements
Limited development resources
Need for scalable UI patterns
Constraints
My Role
I was responsible for:
Conducting user research and synthesizing insights
Designing core app flows and home experience
Creating interactive widgets and UI animations
Contributing to a scalable design system
Collaborating closely with designers and developers
My Role
I was responsible for:
Conducting user research and synthesizing insights
Designing core app flows and home experience
Creating interactive widgets and UI animations
Contributing to a scalable design system
Collaborating closely with designers and developers
My Role
I was responsible for:
Conducting user research and synthesizing insights
Designing core app flows and home experience
Creating interactive widgets and UI animations
Contributing to a scalable design system
Collaborating closely with designers and developers
Research & Insights
I conducted user research through informal interviews and usability testing to understand user motivations and pain points.
Research & Insights
I conducted user research through informal interviews and usability testing to understand user motivations and pain points.
Research & Insights
I conducted user research through informal interviews and usability testing to understand user motivations and pain points.
1
Users wanted positive reinforcement, not guilt-based tracking
1
Users wanted positive reinforcement, not guilt-based tracking
1
Users wanted positive reinforcement, not guilt-based tracking
2
Visual feedback increased motivation more than text
2
Visual feedback increased motivation more than text
2
Visual feedback increased motivation more than text
3
Too many choices caused drop-off
3
Too many choices caused drop-off
3
Too many choices caused drop-off
These insights directly informed simplified flows and visual-first interactions.
Early Concepts & Prototypes
Early wireframes explored different home screen layouts and interaction patterns.
Key decisions
Prioritized daily habits on the home screen
Designed widgets to surface daily goals quickly
Prioritized onboarding interactions
Early Concepts & Prototypes
Early wireframes explored different home screen layouts and interaction patterns.
Key decisions
Prioritized daily habits on the home screen
Designed widgets to surface daily goals quickly
Prioritized onboarding interactions
Early Concepts & Prototypes
Early wireframes explored different home screen layouts and interaction patterns.
Key decisions
Prioritized daily habits on the home screen
Designed widgets to surface daily goals quickly
Prioritized onboarding interactions
A closer look & more
Design Direction
The visual direction focused on modernity, clarity, and encouragement.
Design Direction
The visual direction focused on modernity, clarity, and encouragement.
Design Direction
The visual direction focused on modernity, clarity, and encouragement.
Final Solutions
Final Solutions
Final Solutions
Home Experience
The home screen presents daily habits, progress indicators, and quick actions in a single glance.
Home Experience
The home screen presents daily habits, progress indicators, and quick actions in a single glance.
Home Experience
The home screen presents daily habits, progress indicators, and quick actions in a single glance.
Interactive Widgets and Icons
Widgets provide immediate feedback and micro-rewards to reinforce consistency.
Interactive Widgets and Icons
Widgets provide immediate feedback and micro-rewards to reinforce consistency.
Interactive Widgets and Icons
Widgets provide immediate feedback and micro-rewards to reinforce consistency.
Motion & Animation
Subtle animations were used to guide attention and celebrate completed actions.
Motion & Animation
Subtle animations were used to guide attention and celebrate completed actions.
Motion & Animation
Subtle animations were used to guide attention and celebrate completed actions.
A closer look & more
Results and Takeaways
Results and Takeaways
Results and Takeaways
As the Morphace project continues to evolve, I’ve had the opportunity to refine and enhance my approach to UX/UI, illustration, and animation. Building on the initial research and design work, I’ve focused on improving user engagement through more intuitive interactions, streamlined onboarding, and refined visual elements. Iterating on previous designs based on user feedback has reinforced the importance of adaptability and continuous learning in the design process. Additionally, as the product moves closer to launch, collaborating with developers and stakeholders has deepened my understanding of technical feasibility and real-world implementation. This experience has not only strengthened my problem-solving skills but also reaffirmed my passion for creating user-centred designs that seamlessly blend functionality and aesthetics.
As the Morphace project continues to evolve, I’ve had the opportunity to refine and enhance my approach to UX/UI, illustration, and animation. Building on the initial research and design work, I’ve focused on improving user engagement through more intuitive interactions, streamlined onboarding, and refined visual elements. Iterating on previous designs based on user feedback has reinforced the importance of adaptability and continuous learning in the design process. Additionally, as the product moves closer to launch, collaborating with developers and stakeholders has deepened my understanding of technical feasibility and real-world implementation. This experience has not only strengthened my problem-solving skills but also reaffirmed my passion for creating user-centred designs that seamlessly blend functionality and aesthetics.
As the Morphace project continues to evolve, I’ve had the opportunity to refine and enhance my approach to UX/UI, illustration, and animation. Building on the initial research and design work, I’ve focused on improving user engagement through more intuitive interactions, streamlined onboarding, and refined visual elements. Iterating on previous designs based on user feedback has reinforced the importance of adaptability and continuous learning in the design process. Additionally, as the product moves closer to launch, collaborating with developers and stakeholders has deepened my understanding of technical feasibility and real-world implementation. This experience has not only strengthened my problem-solving skills but also reaffirmed my passion for creating user-centred designs that seamlessly blend functionality and aesthetics.