Index

Morphace

Designing a motivating mobile experience to help users build consistent wellness habits.

Role

UX/UI Designer · User Researcher

Duration

Jun 2024 - Mar 2025

Platform

iOS / Android

Tools

Figma · Clip Studio Paint · Illustrator

The Problem

Users struggled to stay consistent with wellness habits due to:

Overwhelming tracking interfaces
Lack of motivation and feedback
Unclear progress visualization

These issues led to low engagement and difficulty forming sustainable routines.

The Problem

Users struggled to stay consistent with wellness habits due to:

Overwhelming tracking interfaces
Lack of motivation and feedback
Unclear progress visualization

These issues led to low engagement and difficulty forming sustainable routines.

Encourage daily engagement without cognitive overload
Make progress easy to understand at a glance
Create a visually motivating experience

Goals

Early-stage product with evolving requirements
Limited development resources
Need for scalable UI patterns

Constraints

My Role

I was responsible for:

Conducting user research and synthesizing insights
Designing core app flows and home experience
Creating interactive widgets and UI animations
Contributing to a scalable design system
Collaborating closely with designers and developers

My Role

I was responsible for:

Conducting user research and synthesizing insights
Designing core app flows and home experience
Creating interactive widgets and UI animations
Contributing to a scalable design system
Collaborating closely with designers and developers

My Role

I was responsible for:

Conducting user research and synthesizing insights
Designing core app flows and home experience
Creating interactive widgets and UI animations
Contributing to a scalable design system
Collaborating closely with designers and developers

Research & Insights

I conducted user research through informal interviews and usability testing to understand user motivations and pain points.

Research & Insights

I conducted user research through informal interviews and usability testing to understand user motivations and pain points.

1

Users wanted positive reinforcement, not guilt-based tracking

2

Visual feedback increased motivation more than text

3

Too many choices caused drop-off

These insights directly informed simplified flows and visual-first interactions.

Early Concepts & Prototypes

Early wireframes explored different home screen layouts and interaction patterns.

Key decisions

Prioritized daily habits on the home screen
Designed widgets to surface daily goals quickly
Prioritized onboarding interactions

Early Concepts & Prototypes

Early wireframes explored different home screen layouts and interaction patterns.

Key decisions

Prioritized daily habits on the home screen
Designed widgets to surface daily goals quickly
Prioritized onboarding interactions

A closer look & more

Design Direction

The visual direction focused on modernity, clarity, and encouragement.

Design Direction

The visual direction focused on modernity, clarity, and encouragement.

Final Solutions

Home Experience

The home screen presents daily habits, progress indicators, and quick actions in a single glance.

Home Experience

The home screen presents daily habits, progress indicators, and quick actions in a single glance.

Interactive Widgets and Icons

Widgets provide immediate feedback and micro-rewards to reinforce consistency.

Interactive Widgets and Icons

Widgets provide immediate feedback and micro-rewards to reinforce consistency.

Motion & Animation

Subtle animations were used to guide attention and celebrate completed actions.

Motion & Animation

Subtle animations were used to guide attention and celebrate completed actions.

A closer look & more

Results and Takeaways

As the Morphace project continues to evolve, I’ve had the opportunity to refine and enhance my approach to UX/UI, illustration, and animation. Building on the initial research and design work, I’ve focused on improving user engagement through more intuitive interactions, streamlined onboarding, and refined visual elements. Iterating on previous designs based on user feedback has reinforced the importance of adaptability and continuous learning in the design process. Additionally, as the product moves closer to launch, collaborating with developers and stakeholders has deepened my understanding of technical feasibility and real-world implementation. This experience has not only strengthened my problem-solving skills but also reaffirmed my passion for creating user-centred designs that seamlessly blend functionality and aesthetics.