Paws & Play
Designing a playful learning experience that teaches kids responsible pet ownership.
Designing a playful learning experience that teaches kids responsible pet ownership.
Designing a playful learning experience that teaches kids responsible pet ownership.
Role
UX/UI Designer · Visual Designer
Duration
Sept 2024 - Apr 2025
Platform
Physical Product · Web
Tools
Figma · CSP · Tactiles · InDesign
The Problem
Many educational pet resources are:
Too text-heavy for children
Not engaging enough to encourage learning through play
Difficult for kids to navigate independently
As a result, important lessons around pet care are often overlooked or forgotten.
The Problem
Many educational pet resources are:
Too text-heavy for children
Not engaging enough to encourage learning through play
Difficult for kids to navigate independently
As a result, important lessons around pet care are often overlooked or forgotten.
The Problem
Many educational pet resources are:
Too text-heavy for children
Not engaging enough to encourage learning through play
Difficult for kids to navigate independently
As a result, important lessons around pet care are often overlooked or forgotten.
Make learning about pet care fun and engaging
Create intuitive interactions for young users
Balance education with play
Goals
Make learning about pet care fun and engaging
Create intuitive interactions for young users
Balance education with play
Goals
Make learning about pet care fun and engaging
Create intuitive interactions for young users
Balance education with play
Goals
Wide age range of users
Need for simple language and visuals
Limited attention span of target audience
Constraints
Wide age range of users
Need for simple language and visuals
Limited attention span of target audience
Constraints
Wide age range of users
Need for simple language and visuals
Limited attention span of target audience
Constraints
My Role
I was responsible for:
Defining the user experience and interaction patterns
Designing the visual identity and illustrations
Creating storyboards and high-fidelity books
Ensuring accessibility and age-appropriate usability
My Role
I was responsible for:
Defining the user experience and interaction patterns
Designing the visual identity and illustrations
Creating storyboards and high-fidelity books
Ensuring accessibility and age-appropriate usability
My Role
I was responsible for:
Defining the user experience and interaction patterns
Designing the visual identity and illustrations
Creating storyboards and high-fidelity books
Ensuring accessibility and age-appropriate usability
Research & Insights
Research into pets' influence on children's development and vice versa:
Research & Insights
Research into pets' influence on children's development and vice versa:
Research & Insights
Research into pets' influence on children's development and vice versa:
1
Lack of knowledge on pet care leads to a superficial perspective of pets
1
Lack of knowledge on pet care leads to a superficial perspective of pets
1
Lack of knowledge on pet care leads to a superficial perspective of pets
2
Kids engage more with visual storytelling than long text
2
Kids engage more with visual storytelling than long text
2
Kids engage more with visual storytelling than long text
3
Gamified elements increase retention and enjoyment
3
Gamified elements increase retention and enjoyment
3
Gamified elements increase retention and enjoyment
These insights guided a playful, illustration-driven design approach.
Early Concepts & Prototypes
Early sketches and storyboarding explored:
Supplemental books for fun and intentional learning
Visuals that stand out
Interactive pages for engagement
The main characters were intentionally kept throughout the stories to reduce confusion.
Early Concepts & Prototypes
Early sketches and storyboarding explored:
Supplemental books for fun and intentional learning
Visuals that stand out
Interactive pages for engagement
The main characters were intentionally kept throughout the stories to reduce confusion.
Early Concepts & Prototypes
Early sketches and storyboarding explored:
Supplemental books for fun and intentional learning
Visuals that stand out
Interactive pages for engagement
The main characters were intentionally kept throughout the stories to reduce confusion.
A closer look & more
Design Direction
The visual direction focused on warmth, fun, and approachability.
Design Direction
The visual direction focused on warmth, fun, and approachability.
Design Direction
The visual direction focused on warmth, fun, and approachability.
Final Solutions
Final Solutions
Final Solutions
Engaging Storylines
Through a series of 4 books, familiarity with characters and child-friendly language encourages understanding.
Engaging Storylines
Through a series of 4 books, familiarity with characters and child-friendly language encourages understanding.
Engaging Storylines
Through a series of 4 books, familiarity with characters and child-friendly language encourages understanding.
Tactile Visuals
Interesting visuals to keep young audience engaged.
Tactile Visuals
Interesting visuals to keep young audience engaged.
Tactile Visuals
Interesting visuals to keep young audience engaged.
Interactive Reviews
Games and activities reinforce learning through interaction.
Interactive Reviews
Games and activities reinforce learning through interaction.
Interactive Reviews
Games and activities reinforce learning through interaction.
A closer look & more
Results and Takeaways
Results and Takeaways
Results and Takeaways
This year-long project was such a joy to accomplish. After hand-making every aspect of the book series, I would leave the book-making to professionals from now on. Despite the challenges of the physical aspects of the project, I've learned time and time again how important user-testing and feedback are for these books. I'm confident that without the help and support from our community, this project would not have been as well-presented as it is now. This project has helped me grow my confidence in pitching new ideas and building an organization from the ground up. I hope to continue with this project in the future and continue creating for those who want to learn!
This year-long project was such a joy to accomplish. After hand-making every aspect of the book series, I would leave the book-making to professionals from now on. Despite the challenges of the physical aspects of the project, I've learned time and time again how important user-testing and feedback are for these books. I'm confident that without the help and support from our community, this project would not have been as well-presented as it is now. This project has helped me grow my confidence in pitching new ideas and building an organization from the ground up. I hope to continue with this project in the future and continue creating for those who want to learn!
This year-long project was such a joy to accomplish. After hand-making every aspect of the book series, I would leave the book-making to professionals from now on. Despite the challenges of the physical aspects of the project, I've learned time and time again how important user-testing and feedback are for these books. I'm confident that without the help and support from our community, this project would not have been as well-presented as it is now. This project has helped me grow my confidence in pitching new ideas and building an organization from the ground up. I hope to continue with this project in the future and continue creating for those who want to learn!