Jun 2024 - Oct 2024
RennelCo
Internship
Internship
Front-End Development
Front-End Development
Web-Design
Web-Design
RennelCo is a woman-driven company that helps nurses, healthcare professionals, and young professionals through their careers through a mentorship program.
I completed a 5-month UX/UI internship, leading the redesign of RennelCo’s landing page using Wix to improve user experience and brand consistency.
RennelCo is a woman-driven company that helps nurses, healthcare professionals, and young professionals through their careers through a mentorship program.
I completed a 5-month UX/UI internship, leading the redesign of RennelCo’s landing page using Wix to improve user experience and brand consistency.
RennelCo is a woman-driven company that helps nurses, healthcare professionals, and young professionals through their careers through a mentorship program.
I completed a 5-month UX/UI internship, leading the redesign of RennelCo’s landing page using Wix to improve user experience and brand consistency.
Services
Product Design
Strategy, Branding
No-Code Development
Services
Product Design
Strategy, Branding
No-Code Development
Services
Product Design
Strategy, Branding
No-Code Development
Tools
Figma
Wix
Tools
Figma
Wix
Tools
Figma
Wix
Key Features
UI design
Mission Clarity
Accessibility
Key Features
UI design
Mission Clarity
Accessibility
Key Features
UI design
Mission Clarity
Accessibility
Client Feedback
Kamika Sylvestor
Amy is an extremely knowledgeable and creative student with a web and graphic design background. She worked efficiently and executed my vision for her assigned web page. She is a pleasure to work with and will be an asset to any team she is apart of.
Client Feedback
Kamika Sylvestor
Amy is an extremely knowledgeable and creative student with a web and graphic design background. She worked efficiently and executed my vision for her assigned web page. She is a pleasure to work with and will be an asset to any team she is apart of.
Client Feedback
Kamika Sylvestor
Amy is an extremely knowledgeable and creative student with a web and graphic design background. She worked efficiently and executed my vision for her assigned web page. She is a pleasure to work with and will be an asset to any team she is apart of.
The Design Process Timeline
Analysis
Analysis
Analysis
Low-Fidelity
Prototype
Low-Fidelity
Prototype
Low-Fidelity
Prototype
User Input
User Input
User Input
Mid-Fidelity
Prototype
Mid-Fidelity
Prototype
Mid-Fidelity
Prototype
User Input
User Input
User Input
Final
Deliverables
Final
Deliverables
Final
Deliverables
Feature 1
UI Design
The main objective of this project was to improve the UI of the landing page.
The Process:
The Design Before
Sketches
Low Fidelity
Mid Fidelity
High Fidelity
Feature 1
UI Design
The main objective of this project was to improve the UI of the landing page.
The Process:
The Design Before
Sketches
Low Fidelity
Mid Fidelity
High Fidelity
Feature 1
UI Design
The main objective of this project was to improve the UI of the landing page.
The Process:
The Design Before
Sketches
Low Fidelity
Mid Fidelity
High Fidelity
Feature 2
Mission Clarity
The primary challenge we faced was that the company's mission wasn't clear enough. We used imagery and a service journey timeline to ensure users knew exactly what the company offered.
The Process:
Sketches
Low Fidelity
Mid Fidelity
High Fidelity
Feature 2
Mission Clarity
The primary challenge we faced was that the company's mission wasn't clear enough. We used imagery and a service journey timeline to ensure users knew exactly what the company offered.
The Process:
Sketches
Low Fidelity
Mid Fidelity
High Fidelity
Feature 2
Mission Clarity
The primary challenge we faced was that the company's mission wasn't clear enough. We used imagery and a service journey timeline to ensure users knew exactly what the company offered.
The Process:
Sketches
Low Fidelity
Mid Fidelity
High Fidelity
Feature 3
Accesibility
There was a need for compatibility with both laptop and mobile dimensions. Since functions such as hover and pop-ups aren't user-friendly on mobile, I clarified features to ensure user adaptability.
The Process:
Laptop Version
Mobile Version
Feature 3
Accesibility
There was a need for compatibility with both laptop and mobile dimensions. Since functions such as hover and pop-ups aren't user-friendly on mobile, I clarified features to ensure user adaptability.
The Process:
Laptop Version
Mobile Version
Feature 3
Accesibility
There was a need for compatibility with both laptop and mobile dimensions. Since functions such as hover and pop-ups aren't user-friendly on mobile, I clarified features to ensure user adaptability.
The Process:
Laptop Version
Mobile Version
Understanding the Challenges
Understanding the Challenges
Understanding the Challenges
When I first looked over the website, I couldn't understand what the mission of the company was. It was vague and didn't have the information for me to understand what I, as a user, would get as a service. Through a SWOT analysis, I identified key areas where improvement is needed and the opportunities that we could move forward with.
When I first looked over the website, I couldn't understand what the mission of the company was. It was vague and didn't have the information for me to understand what I, as a user, would get as a service. Through a SWOT analysis, I identified key areas where improvement is needed and the opportunities that we could move forward with.
When I first looked over the website, I couldn't understand what the mission of the company was. It was vague and didn't have the information for me to understand what I, as a user, would get as a service. Through a SWOT analysis, I identified key areas where improvement is needed and the opportunities that we could move forward with.
I then looked at other mentorship websites aimed at healthcare careers and focused on 3 competitors. With all 3 websites, the lack of visual appeal really stood out. Either there were too many words, or there wasn't enough to seem like a reliable company. However, there were some key areas where some of the websites excelled.
I then looked at other mentorship websites aimed at healthcare careers and focused on 3 competitors. With all 3 websites, the lack of visual appeal really stood out. Either there were too many words, or there wasn't enough to seem like a reliable company. However, there were some key areas where some of the websites excelled.
I then looked at other mentorship websites aimed at healthcare careers and focused on 3 competitors. With all 3 websites, the lack of visual appeal really stood out. Either there were too many words, or there wasn't enough to seem like a reliable company. However, there were some key areas where some of the websites excelled.
After compiling the key learnings and opportunities, we determined that RennelCo would really benefit from having a section that explains the program from start to finish, and utilizing animations or visual elements for the user to interact with. These are features that would help the website from looking too static or bland.
After compiling the key learnings and opportunities, we determined that RennelCo would really benefit from having a section that explains the program from start to finish, and utilizing animations or visual elements for the user to interact with. These are features that would help the website from looking too static or bland.
After compiling the key learnings and opportunities, we determined that RennelCo would really benefit from having a section that explains the program from start to finish, and utilizing animations or visual elements for the user to interact with. These are features that would help the website from looking too static or bland.
At this point, I compiled a list of ideas and layout changes that would benefit the website. The most important being a service journey section.
At this point, I compiled a list of ideas and layout changes that would benefit the website. The most important being a service journey section.
At this point, I compiled a list of ideas and layout changes that would benefit the website. The most important being a service journey section.
The Solutions
The Solutions
The Solutions
1) Encouraging Interactions
Instead of large blocks of text, we opted for interactive features on the website, where users can find out more about a service when hovering over a section.
1) Encouraging Interactions
Instead of large blocks of text, we opted for interactive features on the website, where users can find out more about a service when hovering over a section.
1) Encouraging Interactions
Instead of large blocks of text, we opted for interactive features on the website, where users can find out more about a service when hovering over a section.
2) Using Organic Imagery and Colours
Since this is a very feminine and strong company, I chose imagery that was elegant and refined. Showing a predominantly feminine style also tells the company's story without being too obvious.
2) Using Organic Imagery and Colours
Since this is a very feminine and strong company, I chose imagery that was elegant and refined. Showing a predominantly feminine style also tells the company's story without being too obvious.
2) Using Organic Imagery and Colours
Since this is a very feminine and strong company, I chose imagery that was elegant and refined. Showing a predominantly feminine style also tells the company's story without being too obvious.
3) Summarizing Objectives for Easy Understanding
To understand the company's user journey, the creator and I carefully chose descriptions that were short while also explaining each process of the program.
3) Summarizing Objectives for Easy Understanding
To understand the company's user journey, the creator and I carefully chose descriptions that were short while also explaining each process of the program.
3) Summarizing Objectives for Easy Understanding
To understand the company's user journey, the creator and I carefully chose descriptions that were short while also explaining each process of the program.
Results and Takeaways
Results and Takeaways
Results and Takeaways
This 5-month project was a real test of my front-end technical capabilities. I had never used WIX before, so after going through the features they provide, I had to redesign the landing page with limited knowledge to start. I was excited, though, since this was my first time in front-end development, in a professional setting, and I got to understand how important knowledge of front-end development is for a UX designer. Without this knowledge, it would be very hard for me to know what exactly is possible and how I could develop it. This project, in turn, has helped me broaden my understanding of what front-end development can look like and consequently helped me be more mindful of my prototypes in the future.
This 5-month project was a real test of my front-end technical capabilities. I had never used WIX before, so after going through the features they provide, I had to redesign the landing page with limited knowledge to start. I was excited, though, since this was my first time in front-end development, in a professional setting, and I got to understand how important knowledge of front-end development is for a UX designer. Without this knowledge, it would be very hard for me to know what exactly is possible and how I could develop it. This project, in turn, has helped me broaden my understanding of what front-end development can look like and consequently helped me be more mindful of my prototypes in the future.
This 5-month project was a real test of my front-end technical capabilities. I had never used WIX before, so after going through the features they provide, I had to redesign the landing page with limited knowledge to start. I was excited, though, since this was my first time in front-end development, in a professional setting, and I got to understand how important knowledge of front-end development is for a UX designer. Without this knowledge, it would be very hard for me to know what exactly is possible and how I could develop it. This project, in turn, has helped me broaden my understanding of what front-end development can look like and consequently helped me be more mindful of my prototypes in the future.