Index

RennelCo

Redesigning a corporate landing page to improve clarity, usability, and brand consistency.

Role

Website UX/UI Designer

Duration

Jun 2024 - Oct 2024

Platform

Web · Mobile

Tools

Figma · Wix

The Problem

The existing website faced several challenges:

Unclear content hierarchy
Inconsistent branding and visuals
Difficulty guiding users toward key actions

These issues made it harder for users to understand the company’s offerings quickly.

The Problem

The existing website faced several challenges:

Unclear content hierarchy
Inconsistent branding and visuals
Difficulty guiding users toward key actions

These issues made it harder for users to understand the company’s offerings quickly.

Improve clarity and scannability of content
Align visuals with brand identity
Create a clean, professional first impression

Goals

Platform limitations within Wix
Existing brand guidelines
Tight timelines for delivery

Constraints

My Role

I was responsible for:

Leading the landing page UX/UI redesign
Conducting design and competitive research
Creating wireframes and high-fidelity layouts
Delivering final assets and implementation guidance

My Role

I was responsible for:

Leading the landing page UX/UI redesign
Conducting design and competitive research
Creating wireframes and high-fidelity layouts
Delivering final assets and implementation guidance

My Role

I was responsible for:

Leading the landing page UX/UI redesign
Conducting design and competitive research
Creating wireframes and high-fidelity layouts
Delivering final assets and implementation guidance

Research & Insights

Competitive analysis revealed that successful corporate sites:

Research & Insights

Competitive analysis revealed that successful corporate sites:

1

Prioritize clear value propositions above the fold

2

Use strong visual hierarchy to guide attention

3

Limit distractions and focus on user understanding

These insights informed a more structured, content-first layout.

Early Concepts & Prototypes

Wireframes explored different layout options to improve:

Section flow and spacing
Services Outline
User Journey Timeline

Iterations focused on simplifying content and reducing visual clutter.

Early Concepts & Prototypes

Wireframes explored different layout options to improve:

Section flow and spacing
Services Outline
User Journey Timeline

Iterations focused on simplifying content and reducing visual clutter.

A closer look & more

Design Direction

The design direction emphasized professionalism and clarity.

Design Direction

The design direction emphasized professionalism and clarity.

Final Solutions

Landing Page Layout

Clearly communicates value proposition and services above the fold.

Landing Page Layout

Clearly communicates value proposition and services above the fold.

Content Sections

Information is broken into scannable sections with strong hierarchy.

Content Sections

Information is broken into scannable sections with strong hierarchy.

Service + User Journey

Services + User Journey are strategically designed to guide user flow and engagement.

Service + User Journey

Services + User Journey are strategically designed to guide user flow and engagement.

A closer look & more

Results and Takeaways

This 5-month project was a real test of my front-end technical capabilities. I had never used WIX before, so after going through the features they provide, I had to redesign the landing page with limited knowledge to start. I was excited, though, since this was my first time in front-end development, in a professional setting, and I got to understand how important knowledge of front-end development is for a UX designer. Without this knowledge, it would be very hard for me to know what exactly is possible and how I could develop it. This project, in turn, has helped me broaden my understanding of what front-end development can look like and consequently helped me be more mindful of my prototypes in the future.